Cape Town Fish Market (CTFM), a vibrant Restaurant, Fish Market, Teppanyaki & Sushi Bar with chic yet informal surroundings, brings a feast of delicious flavours to its customers. The décor places strong emphasis on Cape Town's picturesque landscape and captures the soul of bygone days in various fishing harbours. This is done through the use of historical photographs, obtained from various Cape Town museums.

The passion, pain and humility of the fishing community in their quest to not only get the best catch but to ensure a fair price for their labours is clearly evoked. This juxtaposed with the use of stainless steel throughout the restaurant emphasises the restaurant's clean lines and further compliments the furniture and finishings.

The Sushi Bar with its conveyor-belt of tasty treats will leave you hooked. The conveyor-belt was the first in its kind in South Africa and is a firm favourite amongst Sushi lovers. Seat yourself down while California rolls, sashimi, fashion sandwiches and other tempting portions pass slowly by - all colour coded plates to make it easy for customers to stick to their budget - however small or large that may be!

The vast menu also includes Teppanyaki and Tempura dishes. Teppanyaki diners sit at communal "hibachi" tables that surround a large table top iron grill. This dining style allows them to view the chef as he prepares the meal with amazing skill using the traditional tools of the trade- a knife, a fork and two metal spatulas.

Patrons can watch master chefs prepare these popular Eastern delights such as Teppanyaki-style Prawns and chicken, beef on noodles, fried rice, to name but a few. Tempura is also an old-time favourite that displays the Japanese art of making crisp, deep fried seafood and vegetable morsels, which boasts a lacy texture and subtle taste.

The combination of fish market and restaurant means customers have the option to order a variety of seafood from the fresh fish market with its display of live lobster, prawns, oysters, mussels and fresh fish to be specially prepared for you in preferred proportions or to utilise the "take-home" option for those who wish to have a BBQ at home or simply cook up using grandma's secret recipe.

For those who wish to indulge in wines from the famous Cape vineyards, one can enjoy one of the many wines which CTFM has on offer. Wine connoisseurs are able to savour a carefully selected range of the finest South African wines available.

• - set-up cost: R3m - R4.5m
• - upfront cash required: R1.5m - R2.5m
• - balance may be financed
• - excellent return on investment
• - full training provided
• - marketing & operational support

How we train and support you

- A comprehensive & in-depth training programme is in place to equip all new operators with the necessary skills required to operate a store successfully.

- A range of topics inter alia, business administration & accounting practices, hygiene & safety, recruitment & training of staff, customer service, product knowledge & marketing is covered.

- Training is both practical and theoretical in nature.

- Initial and on-going training is provided by a dedicated trainer working throughout the group to train Franchisees, Managers, Front and Back of House staff.

- Training Manuals are wide-ranging, updated regularly and are available to stores for in-house use.

- There has been a recent introduction of an interactive, web based training programme, as part of ensuring that training is effective throughout all the branches. It simultaneously connects all the branches nationally, with the main training institute. It ensures that in real-time, all the trainees get accurate information, and that they can interact with the trainer, to ensure full comprehension.

- The GM training can take up to 3 months and is usually at CTFM Waterfront.

Marketing Cape Town Fish Market franchise opportunity

- A standard 4% contribution on Net Turnover is made by all franchisees towards the Marketing Fund which is essential to the growth & development of the brand.

- A marketing programme is strategised and finalised a year in advance with a high impact coverage in newspapers, radio, television, print media and other local advertising mediums.

- Marketing plans are compiled, which includes posters, banners, menus, brochures, television commercial etc.

- The Accrue Card is our loyalty programme, which we promote in-store, as well as using this programme to attract more customers.

There is also a Group Central Reservations department, which offers clients a more stream-lined group booking procedure. The Sales Manager can also arrange incentives and commision structures for all Tour Operators, Professional Conference Organisers, Travel Agents, Guest Houses and Hotels.

 

The CTFM Franchisor has already developed close working relationships with local tourist information bureaus.

What we look for in a franchisee

The ideal franchisee must fulfill the following requirements:

• - Industry experience
• - Prepared to work for long hours
• - Entrepreneurial spirit
• - Go-getter
• - Hands-on person
• - Goal driven
• - Able to work to franchise company standards
• - Accept change
• - Implement new ideas
• - Owner or previous owner of a company will be to your advantage

Cape Town Fish Market Franchise Information Request Form