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The Brazen Head...discover the spirit of Ireland

The Brazen Head is a high-quality authentic Irish Restaurant and Pub, providing a unique Irish atmosphere and service to its clientele.

In addition to the authenticity of the design, real Irish drink and food are also central to the concept. Incorporating all of these things, The Brazen Head is unlike anything yet seen in South Africa. Patrons who walk in will genuinely feel as if they have entered one of the many great restaurants and pubs of Ireland.

One of the great attractions of Ireland is the freshness and purity of its food: few countries enjoy such a high reputation for quality of homegrown produce. Food is hence a very important part of Irish Pub life and likewise is important to The Brazen Head.

Why own a "Brazen Head" franchise?

A strong company:

• The Leaders in the Irish Theme Pub Business
• Strong consumer awareness and acceptance
• One-stop restaurant shop with all the necessary facilities such as design, legal, administration, training and advertising and more

Opportunities for investors large and small

• Popular concept with good return on investment
• Multi-media advertising, marketing and promotions in support of the brand
• Intensive training and re-training facilities
• Comprehensive a la carte menu, international and local beers, draught, wines and full house of spirits on offer
• Appeals to people over the age of 23 plus families are welcome in the restaurant section

About the founder

With more than three decades experience in marketing and 15 years franchising experience, Basil O'Hagan is one of the industry's leading franchising authorities.

Basil O'Hagan began his marketing career as a Brand Manager for Brooke Bond Oxo, ultimately a Unilever subsidiary. After various promotions at Brooke Bond Oxo, he became Regional Sales Manager. Here he acquired first hand sales knowledge and was ultimately named, National Marketing Manager.

In 1980, he was appointed Marketing Director of Royal Beechnut for South Africa. In 1982 Basil embarked on his entrepreneurial career as a sales/promotion specialist, developing over 2000 promotional campaigns for various companies over a ten-year period. The company, Basil O'Hagan & Associates, grew to become the largest sales promotions agency in South Africa in the early 90's. In 1993 he launched the O'Hagan's Irish Pub & Grill chain, which ultimately became the largest themed Irish pub and grill chain in the world. Some of Basil's other achievements during the late 90's include:

• Franchisor of The Year - O'Hagan's - awarded this accolade by the Franchise Association of Southern Africa (FASA) in 1997.
• Brand Builder of The Year - O'Hagan's was nominated in this category and ended among the top three finalists in 1997.
• Entrepreneur of The Year - finalist entrepreneur in 1997. This award is co-sponsored by Ernst & Young, Sanlam, Trust Bank, SBDC Limited in conjunction with South Africa's major daily financial publication, Business Day.
• SA Non-Listed Company Award - During September 1997, O'Hagan's Investment Holdings was named as a contender and one of the top 20 unlisted companies in South Africa by Arthur Andersen and Business Day.
• American Great Menu Contest - During 1997, O'Hagan's National Menu was named among the top ten finalists (600 entrants), contest held by the National Restaurant Association of the United States (NRA).

What does a Brazen Head franchise cost?

Set up requirements are approximately R1 772 000 own capital plus R790 000 for financial equipment and items.

*Pricing is variable subject to site-specific factors. Finance can be arranged through a Finance Company for the leased equipment etc.

Service and Support Site Selection and Construction

• - Site and demographic criteria
• - Site and marketing analysis assistance
• - Design and equipment specifications
• - Distinctive store design with good signage

Training and Operations

• - Initial in-depth training program
• - On-site training and operating assistance
• - Complete set of training and operations manuals
• - Continuing support and re-training facilities
• - Ongoing review and evaluation of pub standards, service and quality

Marketing and Advertising

• - Professionally created advertising and promotion programs
• - Assistance with local advertising and promotional campaigns
• - Ongoing new product, service and quality development
• - We are members of FASA (Franchise Association of SA)

What we look for in a Brazen Head franchise owner

Personal Qualifications

• - Motivation and determination to be in business for oneself
• - Enjoy dealing with people
• - Working in the service industry needs an outgoing personality
• - Successful franchisee must operate well within a team
• - Good interaction at management level is essential
• - Restaurant experience not a prerequisite, but experience in running a business is a definite advantage

Brazen Head Franchise Information Request Form